DM propels Tories campaign

The General Election campaign has concluded with direct mail playing a key role in the Conservative Partys drive.

Both Howard Hunt Group and 4DM worked on direct mail campaigns for the party as part of its diverse mailing strategy.

On a national basis Howard Hunt worked on over 2m mailshots sent to 111 constituencies. A 6pp document was created with a die-cut window, sealed flap and rounded corners.

It was printed on Howard Hunt's six-colour Mitsubishi Diamond 16 Max web and the company helped organise the delivery of 20,000 leaflets to each constituency.

4DM also worked with the Conservatives to prepare, mail and print around 10m cold mailings to households across the country.