The Act dictates that in-store environments must be accessible to and navigable for disabled people, which means retailers must consider the placing of permanent signage.
Earlier parts of the act cover access to information, which means that retailers have a legal responsibility to make sure that temporary signage, such as sales promotion mechanics, must be accessible to all. The upshot leaves retailers considering the need to produce signage and promotional materials in different sizes and formats.
Royal National Institute for the Blind head of contracting and consultancy Tony Gibbs described the Act as an opportunity for printers to improve their customer service by informing and advising retail clients and to sell more.
Have your say in the Printweek Poll
Related stories
Latest comments
"No Mr Bond, I expect you to di-rect mail"
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
Up next...

Increased sales first time around
Coca-Cola revives ‘Share a Coke’ campaign

Pingen automates print buying
Automated document printing service launches in UK

German partner was expected to boost sales
Revealed: Highcon came close to German investment deal

Started new role on 1 April