Direct Commerce ups print run after reader survey

Catalogue and home shopping trade publication Catalogue e-business has rebranded and increased its printed circulation after readers lauded the printed word.

Monthly magazine Direct Commerce, which is published 10 months of the year, will re-launch on 1 May with a 10,000 copy run, up from its previous 8,500.

The magazine runs alongside a digital edition, enewsletters and a range of material via a subscriber website.

The Pensord-printed title was the subject of a review, along with the rest of the brand's channels.

According to the magazine's founder and publisher Jane Revell-Higgins, readers "value the unique properties of print publications", leading to the increase in its printed activity, which also includes supplements throughout the year.

Revell-Higgins said: "Our promise to our readers has always been to provide relevant, timely information on the successful exploitation of all channels to market, and via this rebrand, we are reinforcing the pledge to cover every channel and every angle."

The magazine is read by businesses including Marks & Spencer and Tesco as well as small niche online start-ups.