Easily Converted has spun out of sister company Scott Labels, based in Milland, Hampshire, and offers rebadged kit from Chinese OEM Dongguan Vision Intelligent Equipment Co. It is also a reseller for the Konica Minolta AccurioLabel 230 label printer.
Easily Converted sales and marketing director Tim Fletcher told Printweek: “Back in 2019, David Scott, the owner and MD of Scott Labels, had been looking around at purchasing converting equipment for Scott Labels as a whole. He spent a great deal of time travelling the world trying to find cost-effective converting equipment for his business, and out of that he established a relationship with a manufacturer in China [Vision].
“David then brought product over to the UK and basically utilised it within his own factory to see the strength of the quality, and what backup he got etc.”
Keen to help offer affordable digital label converting kit to the wider UK market, Scott struck a supplier deal with Vision and created the new side business, which he is the owner and managing director of.
Fletcher then stepped in to help with sales, branding, marketing, and strategy around a year ago and also created a showroom for the new business, which resulted in its first installation late last year.
Subsequent sales have included the installation last month of an RDF330 digital converting system at Acorn Press.
The Swindon business was looking for a cost-effective way to create a new in-house digital labels division and acquired a Konica Minolta AccurioLabel 230 direct from Konica Minolta itself.
This subsequently led it to Easily Converted, which offered the RDF330 with a 10-week delivery timeframe plus installation, training, and support. Several further kit installations to print businesses are due to happen imminently, Fletcher added.
(L-R) Acorn Press' Liam Evers and Simon Evers
“We’ve now started to really motor, and we strongly believe that that’s the case because while there are around 18 pieces of kit that we offer, we concentrate on two or three of the main digital converting lines,” Fletcher said.
“The mini entry-level RDR330 offers both semi-rotary and full-rotary with lamination and die-cutting, and the RDF330 offers both semi-rotary and full-rotary with a full flexo station offering single-colour UV print to register with pre-printed media.
“With additional lamination and excellent foiling, both machines deliver at speeds of up to 60 metres per minute in semi-rotary function and up to 100 metres per minute in full-rotary.
“Then the MDF is a modular system which you can expand into all sorts of things – for example, we’ve just expanded into a patented new semi-rotary system of cold foiling that goes onto the top of the MDF.”
He added the kit was around “40-45% less expensive” than comparable brands, starting at around £70,000 for the entry-level machine, and that the company could supply the smaller devices within 8-10 weeks and the bigger devices within 12-16 weeks.
“We have access to 15 engineers at any one time, 24/7, and everything is remotely supported from a software perspective as well. We’ve also got our own engineers here that have been in the industry for 20-odd years that we’ve used through support and maintenance of our machines at Scott Labels.”
Fletcher said Easily Converted had gone from a standing start last October to now having a turnover of close to £500,000, “so we are moving pretty quickly, and we don’t seem to have the supply chain issues that some of our competitors have, which is borne out of the factory’s philosophy that if somebody orders one, they make 10 and put the rest in stock”.
Within a year, Fletcher said he hoped turnover would be up to £1m.
