Claimed to be the UKs first gambling magazine, Inside Edge is aimed at 28-55 year old men with high disposable incomes and a passion for having a punt.
The magazine has an initial print run of 55,000 copies, printed by Wyndeham Heron, and is distributed by Seymour Distribution. Cover price is 3.99.
Dennis Publishing managing director James Tye claimed that the launch heralded a whole new magazine category and that Dennis will be right at the centre of it.
Gambling, and especially internet betting, is seeing a massive surge in interest. The UK is poised to become the online gambling centre of Europe and there is now 20m a day spent online, he added.
Story by Ruth Nicholas
Have your say in the Printweek Poll
Related stories
Latest comments
"The poor staff is who I feel for"
"It's a shame. If the company is deducting pension payments and not passing them on it will likely lead to the inevitable. Don't bother with the Pension Regulator or Pension Ombudsman - in my..."
"The old man will be rolling in his grave."
Up next...
Sister firm also impacted
Reflections shuts, employees left in lurch
Detailed planning underway
Service Graphics exits Cheadle, expands Skelmersdale
Evolving show hailed a success
New Hunkeler Innovationdays format impresses in Lucerne
Group acts to match demand