Claimed to be the UKs first gambling magazine, Inside Edge is aimed at 28-55 year old men with high disposable incomes and a passion for having a punt.

The magazine has an initial print run of 55,000 copies, printed by Wyndeham Heron, and is distributed by Seymour Distribution. Cover price is 3.99.

Dennis Publishing managing director James Tye claimed that the launch heralded a whole new magazine category and that Dennis will be right at the centre of it.

Gambling, and especially internet betting, is seeing a massive surge in interest. The UK is poised to become the online gambling centre of Europe and there is now 20m a day spent online, he added.

Story by Ruth Nicholas