It is now calling itself a “supplier of exclusive mailing and marketing materials”, rather than a printer.

Director Rodney Hoare said volumes in the mailing market had changed over the last decade and Denmore had emerged as specialists in bespoke products for mailing and marketing campaigns.

Since 1993 the company has specialised in plain, printed and bespoke envelopes. But as transactional mail dropped, demand for book wraps, box mailers, glossy catalogues and other bespoke jobs rose.

“Five to seven years ago we were 100% envelope overprinters, now it's a 50-50 split between that and bespoke work,” he said.

“Within a few years envelope work could drop as low as 30% of sales.”

Hoare insisted the envelope side of the business would remain a strong focus and “we will remain very much a service to other printers”.

But new products and services now include bespoke packaging, luxury invitations, prestigious stationery and luxury marketing collateral.

A recent job involved 20 plush invitations on heavy-grade stock with a special ripper opening for Sky, each one costing about £25 to produce.

Much of the bespoke work is made by hand but Denmore Press, which has bases in London and Aberdeen, also runs a Heidelberg Speedmaster, Memjet digital kit and Halm presses for envelopes.

“During the recession many sectors struggled, but others withstood it, such as luxury watchmakers, the fine-art industry and auctioneers,” said Hoare.

“For these people, you wouldn't notice the squeeze because to them brand presence is so important; they have to show themselves in the best possible light with high-spec catalogues and the like.”

Nine-staff Denmore Press makes £1.2m but Hoare said he hoped to nudge turnover up to £1.4m by the end of the year, mostly from the bespoke side of the business.