Delga Labels, which will be based in Rochester alongside Delga Press, will use a HP Indigo 6900 to produce bespoke labels for its customer base.
The group already uses a suite of HP digital presses across its operations.
The company said it had already seen a rise in demand from current customers since introducing the new business.
Ian Conetta, group managing director, said: “We are really excited to further extend our service offering within the group and introduce Delga Labels.
“The manufacturing of labels was the final piece in our jigsaw, and further enhances our value-added services.
“Delga Labels will offer new and existing customers the ability to be creative with their label manufacturing, utilising our personalisation and variable data capabilities, whilst also remaining proactive, responsive and flexible to their needs."
Delga was established in 1960. It currently has 120 employees.