Crudgington takes over having spent 27 years in the US and Europe at Gillette. He was also chief executive at placemat and coasters firm Pimpernel International.

Hutter joins Kall Kwik from confectionery company Mars. He was there for 15 years holding senior pan-European management positions. He has also had a spell at Dun & Bradstreet.

Hutter replaced Phil Muller who moved to Adare Intellidata last month (PrintWeek, 20 May).

Muller oversaw Kall Kwik's revamped corporate identity for its 163 centres nationwide.

"My vision is that companies will not be able to manage business communications without the support of Kall Kwik," said Hutter.

Both will take on their roles under the umbrella of Adare On Demand Communications, which provides central support for both Kall Kwik and Prontaprint.

Story by Philip Chadwick