www.cyan-group.com 020 8843 8600
Within the first week more than 500 orders went through against a target of 320. Hidden in the letter was an augmented reality film to identify surgeries that had not yet logged on. Clever. And scanning the letter, reps could open an Eyei app to show a promotional how-to-use film. Results were impressive: from 3,230 customer emails and mailings, around 1,800 unique orders were made over a short timescale. The client was impressed: “What a campaign – totally blown away by the response while the subtle but clever use of digital went down a storm.”
Highly commended
AlphaGraphics
www.alphagraphics.co.uk 01642 525100
Alphagraphics in Stockton on Tees went back to school to help school-leavers compile personalised records of achievement (ROA) to show employers and colleges, using personalised print, email and URLs. This ROA - a 12pp A4 booklet – was the first of its kind. It has now been adopted by another school and won an international excellence award.
Finalists
AlphaGraphics
Cyan Group
