Car wrapping specialist Creative FX has completed its latest project - one of its biggest yet - by adding the finishing touch to 500 Suzuki Swift Attitude cars.
What did the job entail?
The Bromley-based business helped give the cars a "unique and edgy" appearance by applying a carbon fibre effect roof as well as ‘Swift Attitude’ branding to the boot.
According to Creative FX director Sean Davis, developments within vinyl production have enabled companies like his to offer a greater range of effects to customer vehicles.
He added: "As racing fans know, carbon fibre is often used in the hoods and body panels of race cars to reduce weight without sacrificing safety.
"Since the advent of carbon fibre-effect vinyl, we are now able to recreate that racing car look on a grander scale for a fraction of the cost."
What challenges were overcome?
Despite strict time constraints and a large production run, the 13-staff company managed to fulfil the wrapping project without any disruptions.
"We’ve always been able to offer personalisation for purchased cars but now, as more and more customers want to individualise their vehicles, we are working alongside manufacturers to produce unique ranges," said Davis.
What was the feedback?
Edward Norman, product manager of Suzuki’s automobile division, said: "Working in cooperation with Creative FX, our target was to develop special edition Swift with sporty and aggressive styling aimed at young buyers.
"The result is the Swift Attitude, which has been highly successful in delivering excellent press coverage and strong sales interest through our dealer network."
