Leeds-based graphics business Rivendell was acquired by Vienna-headquartered Coveris Group in 2016 and as part of the company’s European packaging group it works with major brands including Costa, Froneri, Highland Spring, Itsu, Dr. Oetker, and Taylors of Harrogate.

The business has repositioned its service offering into the three key areas of packaging, photography, and process solutions to better segment its extensive capabilities and drive targeted growth in all three areas.

With a fresh new look that better reflects who Rivendell is, the company said its new ‘brand’s best friend’ offering provides a full end-to-end service for brand implementation and commercialisation, taking consumer packaging from concept through to shelf and online.

Supported by Coveris’ onsite Pack Positive Centre, Rivendell said it is also strategically positioned to offer expert guidance on packaging and environmental legislation to meet its customers’ sustainability demands.

Established in 1997, Rivendell was originally set up to provide full-service artwork, photography, and print services to catalogue fashion brands. With the rise in online shopping, the business has since evolved to support the grocery packaging sector, applying the same value-added service model with added downstream capabilities supported by Coveris.

Rivendell recently expanded its operations to a second site in Leeds next to the headquarters of Asda, one of its major clients. The company now employs over 120 staff across its two main sites in the city, with satellite services also based out of Coveris’ studio in Spalding, Lincolnshire.

With its new simpler brand offering, the company said it is hoping to drive further growth within its existing client base, as well as attracting new customers through a more focused and efficient service offering.

Rivendell managing director Jim McAulay said: “We’re really proud to have launched our new brand at the start of the year, putting us on an exciting new path for 2022.

“Over the years, Rivendell’s model has continued to grow and evolve to meet the needs of our dynamic client partners. This has resulted in a vast and truly unique service offering, supported by hugely talented and diverse teams.

“By reorganising our sales model into three expert areas under a new look brand, we can communicate what we do in a more simplified way, but with real knowhow in each area to drive our ambitious growth plans.”