The title, called LX, is a mix of catalogue content and glossy magazine features and was launched this month. The 96pp title is A4 sized and has a print run of just under a million.

"It is a high quality job for us and were the preferred choice because of the hard work of our sales team," said Cooper Clegg managing director Ian Cooper.

"It is a high quality job for us and were the preferred choice because of the hard work of our sales team," said Cooper Clegg managing director Ian Cooper.

Littlewoods, which awarded the contract to Cooper Clegg, has not disclosed the value of the contract. The frequency of the title has not been finalised although it is understood that a quarterly "magalogue" is the most likely option. This issue covers autumn and winter.

The title targets young females aged 20-30, and Cond Nast is part of a project that will include two other catalogues for Littlewoods. One targets 30- to 40-year-olds and the other is a sports goods title. LX features a contributors panel, celebrity-style sections, double-page features and fashion spreads.

The LX, or Littlewoods Extra, division was launched in 1996 and offers customers the chance to buy more than 40,000 products by catalogue or online.

Littlewoods is a privately owned business that was bought by LW Investments from the Moores family for 750m in 2002. The group employs a total of 22,000 people across the UK.

Story by Philip Chadwick