Conqueror was one of 52 brands awarded 2002 Superbrand status by Superbrands, an independent authority on branding comprising of eminent figures in the branding, marketing and business communities.

Conqueror brand manager Sarah Flower said Arjo Wiggins would look to carry the Superbrand status symbol on its promotional packaging and website, and would send a global mailout to its merchanting partners to inform them of the brands new status.

"It is a tremendous achievement after our work in re-positioning the brand last year," said Flower.

Conqueror was restructured into five sub-brands last year.