Conqueror was one of 52 brands awarded 2002 Superbrand status by Superbrands, an independent authority on branding comprising of eminent figures in the branding, marketing and business communities.
Conqueror brand manager Sarah Flower said Arjo Wiggins would look to carry the Superbrand status symbol on its promotional packaging and website, and would send a global mailout to its merchanting partners to inform them of the brands new status.
"It is a tremendous achievement after our work in re-positioning the brand last year," said Flower.
Conqueror was restructured into five sub-brands last year.
Have your say in the Printweek Poll
Related stories
Latest comments
""longer run litho work had “now returned to the Far East”?
Is this happening a lot?"
"Thanks Jo, look forward to reading it in due course. Administrators generally argue that they need to act with lightning speed in order to protect the business/jobs, thereby overlooking the fact that..."
"Hello Keith,
The details will be in the administrators' report but that's not available yet. I will write a follow-up piece when that's filed.
Best regards,
Jo"
Up next...
All roles retained
Pureprint snaps up Ashford Colour Press
Machines arrived in early November
OPG doubles capacity with Latex and Zünd install
'A major step forward'
JICMail and Origin conduct mail measurement pilot study
Three year extension