In partnership with Huebox, the Hampshire-based company’s new business will deliver large-format modular dynamic animated lightbox systems designed to help bring static images to life and allow printed work to stand out.
The Latex R2000 Plus, which was supplied by HP reseller Adapt, was installed earlier this month at Coker Expo's premises ahead of the official launch of the new business later this spring.
The HP Latex R2000 Plus can accommodate a wide range of roll-fed, rigid and flexible substrates up to 2.5m-wide. It prints at speeds of between 45 and 100sqm/hr.
Coker Expo owner and chief executive Ashley Coker said having a reliable printer with guaranteed print quality in place was critical to ensuring the successful launch of the new partnership with Huebox.
“We chose this machine as HP Latex is by far the frontrunner in printing technology. We always make a point of buying the best machinery,” said Coker.
“The HP Latex R2000 has the largest colour gamut on the market; it is incredibly versatile and fits the bill perfectly.”
He added: “Coker Expo has partnered with Huebox to deliver the highest quality lightbox solutions to the market. As the HP Latex R2000 is such a dynamic piece of printing kit, we are excited about what we can achieve.”
A family-run business, Coker Expo started out as Coker Colour, a photographic company that specialised in large-format printed work. It evolved into a diversified business over the years, offering a wide range of print and related services, including exhibition stands, counters and banners.
“Investment in the new HP Latex R2000 is a big statement from us, as we move back towards a focus on print and large-format display production,” said Coker.
“We want to showcase the quality of our history alongside our adaptability, and the HP R2000 allows us to do just this.”
He added the new printer also fits with the company’s green-minded ethos.
“By purchasing HP Latex technology, we are not only guaranteeing ourselves best of breed print, but also environmentally friendly, sustainable production.
“Coker Expo is 100% committed to this way of working and as we head into a post-Covid world, this will remain a core focus for us.”
