CMC launched the rebrand, including a new logo and website, on 9 December in an effort to focus market attention on its key offering, automated space-saving packaging machinery.
Francesco Ponti, CEO of the Umbria-based company, said he was proud to reveal the company’s new image, explaining: “We refreshed the brand to support our next phase of growth while keeping a connection to the passion and quality which for over 40 years has made CMC an industry leader.”
Founded in 1980 by his father Giuseppe Ponti, the family-led firm has found its niche building machinery that saves money, space, and carbon emissions by automatically producing “right-sized” packaging for products on the packing line.
CMC’s client list has included e-commerce giants such as Amazon and Walmart, and European companies like clothes vendor Gucci and retailer Leclerc.
Ponti added: “Connecting the past, present and future is our commitment to innovation to solve critical challenges for our clients. Now, more than ever, sustainability is paramount, especially reducing waste and [clients’] climate impact.”
CMC’s flagship machine, the CartonWrap, was launched in 2013. Building boxes around the product to be shipped, it eliminates the need for void fillers - and now claims to be the most installed machine for e-commerce fulfillment in the world.
The company was brought into American investment giant KKR’s Global Impact strategy portfolio in November 2020, which supports sustainable technology.
Pedro Ramos, director in KKR’s Global Impact team EMEA, said: “We share the vision of the Ponti family and its team to create the future of packaging and e-commerce at a time when global retailers are increasingly focussed on reducing their environmental footprint.
“CMC’s solutions ensure sustainability is embedded from pick to pack, with a commitment to enabling a zero-waste future through innovation.
“With its refreshed brand, CMC is now better positioned to grow and deepen its partnerships with leading retailers, logistics and e-commerce companies.”
CMC employs 550 employees across six countries, with a turnover of €150m. In January 2022, it opened three new subsidiaries in the UK, France, and Germany as part of its international expansion strategy.
