According to Asia Pacific director of sales Michael Mogridge, the technology is proving so popular in the region Landa is limiting orders to companies with sales of $100m (£68m). 

Huanran Huang, chief executive of ZRP, the first Chinese buyer of a Landa S10 press, said: “With innovation close to our heart, the Landa S10 will be a perfect addition to our technology portfolio. For the first time in Asia, we will be able to provide cost-effective, short and mid-length packaging runs.” 

Landa has also taken an order from Chinese printer Wing Hung, which plans to move its mid-length folding carton work to digital.

Landa said it had been approached by approximately 70 to 80 smaller Chinese companies. 

The first presses will be installed in China in the second part of 2017. 75% of those that have been sold have been S10s.

Mogridge said: “Everyone looks at China and thinks it’s a long-run market. It isn’t really that, there is a short-run dynamic there. They are coming here to buy and in big groups.”

He added that Landa will also be opening a Chinese operation.

The B1 Landa S10 press prints at 13,000sph on a variety of substrates, with thickness ranging from 2.4-32pt.

Mogridge said approximately half of the deals that have been done at the show so far have been with Chinese companies that Landa has never spoken with before, although it has been speaking to Wing Hung since Drupa 2012.

He added: “Printers are even bringing their own customers to demonstrate the potential of this technology. They’re doing it to prove to their customers that they are cutting edge."

ZRP's Huang added: “We are very proud to be the first company in China to partner with Landa to deliver Nanography to the Chinese market.”