Prismaflex, a French company that entered the UK market when it bought Urban Storm last month, will use its Storm-flex dry posting system at 230 locations across the UK.

According to CBS Outdoor country director Jason Cotterrell, the company wanted its signs to deliver higher definition images, a lower carbon footprint and a safe environment for poster installers.

Storm-Flex features a new form of tensioning system, which improves visibility and quality by ensuring that there are no creases in the poster.

Prismaflex claims that it is the poster equivalent of High Definition, which also does away with paste, paper and ladders.

Prismaflex UK chief executive Sam Cook said: "This is a significant advance in the move away from paper and paste being made by outdoor companies and CBS Outdoor UK is leading the way in upgrading quality and convenience in the sector.

"Crucially, it also offers advertisers and media agencies a fast, reliable HD-quality product that can deliver best-in-class results in a highly competitive part of the media market."

Cotterrell added: "We are determined that our national rail sites offer advertisers the highest-quality visual display and most rapid turnaround available in the market, alongside our commitment to produce the lowest possible carbon emissions in the manufacturing process and the safest possible circumstances for our installers."