The manufacturer is targeting printers in the commercial and Corporate Reprographic Department arena with version seven of the VDP and transpromo software.

Developed by Objectif Lune, the modular software allows users to personalise text and images for applications such as financial and educational documents.

Shane Burchett, professional print product manager for Canon UK, said: "In a tough economic climate, it has become even more important for printers to make themselves more valuable to their customers.

"By offering them a complete VDP solution comprising the PlanetPress Suite, Canon’s production printers, and guidance on how to identify business opportunities via our Essential Business Builder Program, we can help them provide additional services and increase revenue."