Reading-based Campbell Print, which celebrated 25 years in business by renaming itself CPrint and hosting a party for more than 100 guests last week, is looking to widen its output.
The six-staff business runs a Canon IPF 8300, Mimaki eco-solvent JV33-160 and a Mimaki CG 160FXII coater for large posters and banners on paper and self-adhesive vinyl. It also has a B3 five-colour Heidelberg Speedmaster with coater for litho work.
Production manager Mark Flashman said: “As part of the relaunch we wanted to offer clients more options. So we can now print on pull-up and pop-up material, wallpaper, and floor and carpet stickers for use both inside and outside.
“Inevitably talking to customers about business cards and letterheads is pretty boring and few customers buy 10,000 letterheads these days.
“But showing them a window graphic or stickers is much more exciting and helps you build a better rapport with the customer."
The company moved into digital print three years ago to meet a big order for posters for Direct Wine, for which it still works.
CPrint also produces banners, exhibition stands and displays of all shapes and sizes, said managing director Paul Russell.
“The print industry has faced many challenges and I am proud of the CPrint team in reaching this 25-year milestone,” he said.
“Our turnover is £500,000 and large-format work takes up about 20% of that. But I see it growing the business from the point of view of cross-selling to existing clients .
“I would like to think in 12 to 18 months the amount of large-format work will be doubling and dragging the rest of the business to a 50% to 70% growth.
“But it's finding the niche, working on it and then milking it to get the word out there that CPrint exists, then telling people 'this is what you thought we did, but this is what we do'. Our rebrand represents our evolution to exciting, innovative print solutions.”
Last week's party culminated with the official unveiling of the rebrand and a toast made by local tycoon and business ambassador for Berkshire Sir John Madejski.
