The Bristol-based company is the second UK company to invest in one of the devices.

The Motioncutter was invented by German printing company Themediahouse, which then decided to sell it as a standalone product.

It uses a conveyor system and high-speed laser to cut, engrave, kiss-cut, and perforate at up to 40metres/min.

Its NameCut feature allows individual sheets to be personalised with the recipient’s details.

Brunel viewed the €194,000 (£156,000) device at events in Rome and at Dscoop in Florida before purchasing. The new kit will be installed in October.

Managing director Sue Tugman said the ability to produce personalised finishing had immense appeal for the business, which sells a wide range of promotional products and gifts including diaries, calendars, cards, and notebooks.

The firm currently offers the option of templated or bespoke personalisation.

“We are excited about all of the applications, from direct mail through to packaging,” Tugman said.

Brunel’s print setup includes three HP Indigo digital presses, Roland wide-format kit, and a five-colour Speedmaster 75. It employs 70 staff and has sales of around £6m.

Motioncutter business development manager Shaun Stanley said he was delighted to secure another sale, and it was “a joy” to deal with a company like Brunel. “They think outside the box and come up with truly creative products,” he said.

There are now 11 Motioncutter installations across Europe, with a further seven sold, Stanley added.

“The Motioncutter is starting to sell really well now. We will be showing it in the States next month at GraphExpo.”