The magazine, published by John Brown Citrus Publishing, is described as a home improvement title and offers energy-saving tips coupled with DIY advice.
It has a pagination of 32pp plus 4pp cover and was printed on a combination of the plants Rotoman 7 short-grain press and its Rotoman 1 long-grain press.
Publication frequency is yet to be decided, but will be determined by customers response to the launch issue.
St Ives Direct commercial manager Sue Tait said: The magazine was touted as a quarterly, but we are still in talks about the contract. It could even go bi-monthly.
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"Utilities, paper and ink but probably not transport, couriers, finisher’s for example"
"Bound to be, most likely those not key suppliers along with HMRC"
"And now watch for those reversion charges to come in thick and fast, for the slightest deviation from the mailing specification 😉😂"
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