To launch the partnership, the Somerset-based business held a red themed School in a Bag charity day on 4 July, where it raised more than £10,000.

The money will go towards the charity’s initiative to send school bags filled with stationery, learning equipment and eating utensils to any of the 17 countries that it works with, where children do not have access to these learning tools.

Blake said the funds it raised came from meeting its sales targets for the event, which customers engaged well with, and that the result is that more than 600 children will now have the materials they need to learn.

Blake innovation and marketing director Tim Browning said: “We are keen to ensure that we can measure the impact of all our activity. Our mission is to support social mobility for children by ensuring they have access to the materials they need to learn and be educated.

“There are millions of children in the world who will never go to school and this will continue to be denied from them, unless we can make a difference.

“It is something that the whole company is behind, every staff member supports it.”

He added the partnership with School in a Bag enables Blake to expand its CSR programme and build links with more charities and causes that it feels are important.

“We are giving something back, we have a responsibility to others, and this is something that we know will benefit others,” said Browning.

“The reason behind choosing this charity is because of the link to literacy. The products we sell link very closely to the cause. It struck us that so many children do not have access to the resources that School in a Bag supply.”