The four-colour plus coater, which will replace a 10-year-old SM 74 machine at the Great Yarmouth-based business, will handle a range of jobs including those from its Advantage Media next-day web service.

According to Graham Gooda, chairman at Blackwell Print & Marketing, the new press offers a fast makeready, while the coater will enable the company to cut jobs straight off the end of the press.

"We did agonise over whether to take a fifth colour but the reality is that online ordering tends to attract process colour work rather than specials and so it would not really be cost justifiable," he said.

Blackwell's new press will complement the company's existing kit set-up that includes litho and digital printers.

Its latest Heidelberg will run five days a week, producing runs of between 5,000 and 20,000 printing commercial stationery, folders and leaflets.

"It has to be robust because we are never in the situation of coming in in the morning and asking 'what shall we print today?' We are very response driven," Gooda added.