Bauer launches magazine for outdoor athletes

Bauer Media is to launch a new magazine aimed at outdoor fitness fanatics.

Printed by Polestar, the 164pp magazine targets a demographic of 6m people training for challenges such as trail runs, triathlons, open water swimming and the like.

The bi-monthly magazine has a cover price of £3.99 and the first issue will go on sale on 6 July.

Bauer Media Specialist group managing director Rob Munro Hall said: "We have built on our expertise gained from Trail and Trail Running and are perfectly placed to be the first to market with this new magazine, which will serve a growing audience. Outdoor Fitness also provides both lifestyle and specialist advertisers with a unique opportunity to reach highly active and affluent, 25- to 55-year-olds."