The Newstead, Nottingham-based business said its fresh visual identity “marks a significant milestone” as it completes its 30th year of trading next month.
The new identity, it added, embraces a simpler, brighter, and modern aesthetic that will enable the company to communicate more clearly with its customers and help them more easily find the information they need.
Alongside the rebrand, Badgemaster has invested over £300,000 on new Demak resin doming equipment, which was installed in April.
It has also extended its building and upgraded its existing premises with a new layout to improve the flow of products, refurbished its offices, and added LED lighting, and aircon to replace gas heating.
The company, which offers screen printing, foil printing, pad printing, occasional dye-sub printing, and digital printing on Mimaki kit, plus laser engraving, is also a Royal Warrant holder for the supply of staff name badges.
Royal Warrant grantee and Badgemaster managing director Ian Bradbeer said: “Our new visual identity represents a significant milestone for Badgemaster as we celebrate our 30th anniversary.
“We are proud to be the UK’s number one name badge manufacturer and proud to supply some of the top brands in the UK.
“We are particularly pleased, in our 30th year (which will be a record year for sales), to be able to invest over £300,000 into the business for additional capacity and sales growth and ensures that our focus remains on our customers.”
With 95 staff and a turnover of around £6m, Badgemaster produces 10,000 staff name badges every day for businesses of all sizes who employ customer-facing staff.
