The Loughborough-based company is in the process of installing a Polar 115 X Plus with Compucut programming, stacklift, jogger and Transomat downloading devices, as well as a counter.

It replaces an aging machine, which, the firm said, was struggling to keep up with the amount of work it was taking in.

Decoration production manager Andy Bebbington said: "The machine could save an hour’s programming on each order, given that typically there are 90 or more cuts per job."

Artform International will retain the larger of its two existing cutters, a 155cm guillotine, which will handle oversize products or cut down screen-printed sheets. The bulk of the litho and digitally printed work, typically 190 to 200gsm, will be handled on the Polar.