Its "Enjoy the Landscape" promotion targets users of Ryobi 3302/3304 presses and gear from other makers.

Discounts could be up to 15% on a trade-in based on machine, configuration and age, said joint managing director Bernard Parker.

"There's a move to machines like our GX series (pictured) because of the more exacting nature of print and the need to stay competitive," he said. "You need better rolling power and heavy-duty inking, more quality four-colour work and semi-automatic plate changing."

The promotion, which runs until after Ipex, is due to start in February when the firm's Hemel Hempstead showroom is restored following the damage suffered in the Buncefield blast.