The Poland-based software development company said every Drupa attendee and exhibitor will be able to scan a QR code, take a selfie, and create a cut-out sticker of their face with just a couple of clicks using Antigro’s Sticker Builder, a software for custom die-cut stickers that was launched earlier this year.

Once the image is uploaded, a Roland DG VersaStudio BN2-20 will print the ready-made stickers for participants to collect and place their face alongside those of their fellow Drupa visitors, before sharing the experience on social media.

The company said thousands are expected to fill the vast #WeAreDrupa banner wall with their personalised selfie stickers over the course of the show’s 11 days.

Antigro Designer CEO and co-founder Marcin Majda said: “Antigro Designer is all about showing that with the right technology, customising and personalising print products can be easy, fast, and fun. That’s why the #WeAreDrupa experience is the perfect project for Antigro and our innovative Sticker Builder tool.”

Print Media Centr will be spreading the word about the project and its principal Deborah Corn commented: “After eight years without a live event, uniting and championing the Drupa community is perhaps the most important part of my role, not just at Drupa but as a global ambassador for the entire print industry.

“To every individual making the trip to Düsseldorf, whether for one day or 11 days, as a visitor or exhibitor, you are the reason that this event is so special. When you add us all up and bring us all together, that’s when the magic happens, and #WeAreDrupa is the manifestation of that magic. Being a part of this project and sharing the experience is a way of immortalising your place in the Drupa 2024 community.”

Sabine Geldermann, director of Drupa and Portfolio Print Technologies, added: “The Drupa team and I are so excited to see this community focused project blossom. When we say, ‘we create the future’, the ‘we’ is every person who exhibits, attends, or participates in Drupa in some way, as we all play a part in shaping the future of the print industry, so to see the Drupa community celebrated and memorialised in this way is something extraordinary.”

Antigro Designer is at Hall 7a, Stand C21 at Drupa from today (28 May) to 7 June at Messe Düsseldorf.

The company is also showing Antigro Designer Print Customizer, a cloud-based print personalisation service that allows users to upload, edit, and integrate designs into every kind of printed product; and the DTF Gang Sheet Builder, a tool designed to automate the creation of sheets for DTF printing.

Visitors will also be able to benefit from the Antigro Designer ‘Try & Buy’ initiative, sampling Antigro customisation software for free by designing a pillow in a custom shape.