Dubsat’s North American headquarters are in Cranberry, NJ and in an interview with PrintWeek, AdSend President Al Edwards said that with Adsend 7.5, the company is expanding their platform beyond daily and weekly newspapers. "We now are moving 7,000 publications into our database," he said. "AdSend has primarily been a newspaper delivery system and is now becoming a newspaper/magazine delivery system."

Edwards added that Adsend 7.5 also expands the type of file formats that can be used. "We have traditionally been a PDF delivery system — we are opening it up to any file format of any size, so we can take advantage of the tablet as well."

Dubsat, which is owned by Omnilab Media, picked up Adsend when it acquired Vio Worldwide last year, enabling the company to target cross media services businesses such as advertising agencies, production companies, broadcasters, and publishers.

Vio has had a presence in the North American market since 2006, and the company notes that this latest version of the ad platform reaffirms its commitment to delivering advertising well beyond print publications.

"Adsend 7.5 now not only supports PDF as a delivery file format but any format required to publish advertising, enabling our listed newspaper and magazine publishers to set up and receive advertising specifically for their websites and portable device media strategies," Grant Schuetrumpf, Dubsat CEO added in a release.
 
Adsend 7.5 has a number of new features, including an optional commercial press conversion using ICC color profiles and a seamless booking exchange that automatically reconciles an ad with its specific booking number, so agencies don't have to rekey booking details and publishers don't have to chase advertising material.