The brainchild of director Mike Roddis, AdforMagnets will hit the consumer market in September.

"I can see it being used for football club fixtures lists," he said. "The attached leaflet is being marketed as a unique sales aid."
AdforMagnets will be printed on a bespoke press at the company's Huddersfield plant.

"We are using a unique method to print the AdforMagnets," said Roddis. Calf Hey has applied for a patent and attracted interest from
a number of unnamed large companies.
The project has also gained interest from advertising agency Brown Dog Design.

Account manager Dan Bulmer said: "It's a good concept, but we would like to see it being used for B2B promotions."
Calf Hey Rotary also incorporates Calf Hey Design and has an annual turnover of 1m.

Story by Anna Whitehouse