Ipex marketing director Sarah Harvey said that pre-registration was "flying" with nearly 3,000 registrations on Monday alone and 23,000 in the past two weeks.
To date, 66% of pre registered visitors have been from the UK, and Harvey said Ipex was "aiming for 35% of visitors to be from overseas".
64,000 visitors book for Ipex
One week out from Ipex, 64,000 visitors had pre-registered to attend the show.
