Why did you get into printing?
I went to Datum on a week’s work experience. Somehow, 28 years later, I’m still here
What would be your dream job?
International food and wine critic
What would you most like to print?
Ikea catalogue, just the yearly print run of 208 million copies
What is your favourite film?
Forrest Gump
What is your favourite TV programme?
Dragons’ Den
Who or what do you hate the most?
I dislike a lot of things, but I don’t hate anything
Who do you admire most in the industry?
Gary Mahoney, formerly of Charterhouse – his company had a big impact on our business
What is your favourite phrase or saying?
Have no fear of perfection, you will never reach it
What is your favourite album?
Michael Jackson’s Thriller or Abbey Road by The Beatles – it depends what mood I’m in
What is your favourite book?
Steve Jobs biography by Walter Isaacson
What is your greatest luxury in life?
Time with my family
What is your greatest ambition?
For my children to have opportunities and to have a happy life enjoying whatever they choose to do
What’s your greatest fear?
Failure
Who or what makes you laugh?
Micky Flanagan
What piece of kit would you like to see invented?
Printing presses with a larger colour gamut closer to RGB
Where would you like to be now?
In Dubai setting up our new remote Datum office
What’s your worst fashion disaster?
Wearing shell suits as an apprentice
Who would be your favourite party guests?
Steve Jobs, Howard Hughes and Muhammad Ali to lighten the mood
Where would you go if you could time-travel?
2018 so we can start our 30th anniversary celebrations at Datum a year early
What is the worst kind of print?
Poorly designed and off-brand print
What was the best business deal that you’ve pulled off?
Buying Datum
What advice would you give to your teenage self?
Never stop learning
How would you like to be remembered?
I’m not worried about being remembered
Life is…?
…a story, make yours the best seller
