The sessions cover the topics of selling digital printing, selling variable data printing and formulating a digital marketing plan.

The first is a workshop that profiles the characteristics of a successful digital printing salesperson and shows attendees how to create a digital print sales plan.

Xerox's selling variable data printing session informs printers how to identify, develop and implement sales prospects.

The final course shows customers how they can develop a marketing plan in conjunction with a Xerox business development consultant

Peter Taylor, director and general manager of large enterprise and graphic communications at Xerox UK, said all three of the company's new business development offerings "are designed and delivered by experienced experts in their field".

"These offerings help customers make the very most of the opportunity that digital printing presents," he added.

For more information, visit http://www.xerox.co.uk/digital-printing/business-development/digital-print-resources/training/engb.html