Why a bit of royal wedding magic could boost UK print

Unless you're reading this having just woken up from a coma, you'll be blindingly aware that there was a royal wedding last Friday.

While the jury’s still out on whether the event was good or bad news for print, one thing remains clear: the nuptials of the future king generated an unprecedented wave of euphoria across the land and all of sudden, albeit briefly, all was right with the world.

Will that euphoria crystalise into boosted consumer confidence? Probably not. Ditto will the fact that the UK economy grew half a percent in Q1 partly driven by an improved performance in the manufacturing sector.

While some may think that the return to growth is proof that we’ve side-stepped a double-dip recession, the truth is that economically speaking we’re still not out of the woods and whether it comes from consumers or business, a little bit of well-placed confidence is needed to keep us firmly on the road to recovery.

And a little bit of confidence is something that the print industry is just as desperately in need of – but the good news is that there is some good news, you just need to know where to look.

While NGS’s £1.5m debt trail or the conviction of two print directors for their roles in the production of fake DVDs are hardly flying the flag for UK print, there are those out there that are, for example Queen’s Award winners FFEI and Oxford-based printer Seacourt (page 4) or Prosper beta site Howard Hunt.

And if a wedding can invigorate a whole nation, surely a decent helping of good print news can boost our industry.

Darryl Danielli is editor of PrintWeek