UPM designs online forest

UPM has launched a website that takes the viewer on a virtual walk-through of a forest.

Users can now watch modern forestry in action as a trained operator cuts and processes a tree.

The microsite, www.upmforestlife.com, launched last week.

Robert Taylor, UPM customer communica­tions manager for environmen­tal forestry affairs, said: “It’s not possible to take everyone to the forest to see how UPM operates, so we decided to take the forest to them.”