The software spend marks the latest stage of expansion at the south-east London-based printer, which now operates 10 machines across its wide-format operation.

Accounting for 60% of Tower Printing's output, its wide-format battery comprises nine HP DesignJet machines and an Océ Arizona flatbed.

The investment in the GMG ProductionSuite will drive production on a range of substrates that include banner stock, paper, cardboard, clear acrylic, PVC and self-adhesive vinyl.

"The premium brands we work with demand consistent, comparable colour across multiple products and a real mix of media, in a host of formats for viewing at close quarters and long distance," said director Gavin Jones.  

He added: "GMG ProductionSuite will deliver standardised colour across all our wide-format machines, both the current line-up and any future investments.  It has quickly become the de facto colour standard for wide-format work—nothing else we considered came close."

Clients served by Tower Printing include Estée Lauder, Odeon Cinemas, The Old Vic, and the Bluewater shopping centre.

According to Jones, another selling point of the GMG ProductionSuite was consistent colour rendering coupled with powerful workflow management.  

He said: "Its workflow tools will speed production significantly, giving us a further capacity boost from our existing kit.  

"We really like the EcoSave option, which lets us cut back on ink consumption without affecting colour quality and visual impact.  Based on our annual ink spend of around £35,000- £45,000, GMG ProductionSuite will pay for itself within 18 months."