The Power of Print
In-depth analysis on the print industry and its position as a marketing powerhouse
Intro
PrintWeek editor Darryl Danielli on why print remains as important as ever to marketers
Survey
Print’s power will be no secret to people in the industry, but we’re not the ones who need to be convinced. Printers need to make sure that marketers understand the benefits
A-Z
An alphabetical breakdown of the qualities and quirks of typography and how it has helped to shape the world that surrounds us
Print vs email
PrintWeek’s DM experiment gets underway as we put a cross-media campaign up against a standalone email campaign. Which will have the most impact?
Killer apps
Designers and technologists working in all sectors of the print industry are pushing the envelope when it comes to what is possible in print
Cross-media
Marketers need to adopt a joined-up approach to achieve real success
Return on investment
There are many applications for which print remains the most cost-effective medium on the market
Lexicon
An armoury of tools means that print remains a key player in the media mix
