Penny Culverhouse has a background in paper, print and publishing markets and previously worked for Harlow leaflet and flyer printer Frontline Marketing.

"This job will allow me to apply the knowledge I have built up in a highly commercial environment," said Culverhouse, who will report to managing director Peter Benton.

She said marketing at Technotrans used to be shared but the new approach meant a dedicated role would give more focus to campaigns that would include e-shots and a higher degree of customer contact.

Benton said: "Penny brings a new and fresh approach to the marketing role. She is taking a mixed marketing approach to ensure our customers are kept informed of our news and developments.

"Emailing is good but we need to be talking to people much more. We are pushing more heavily on maintenance: businesses are making their equipment last longer," he added.

"We will keep people updated on upgrades, new product development and new legislation on areas such as refrigeration," said Benton whose 18-staff company makes just under £3m turnover.

"So if people need to make a purchasing decision, they can make an informed choice in good time."