Visual communications specialist Storbildsbolaget placed the order for the €100,000 bespoke solution to help it manage production, as turnover has increased 100% to €5m in 2012.

Storbildsbolaget managing director Jonas Helke said: "Optimus dash will make our process fully automated rather than having to employ more staff or machines. It gives us instant access to statuses of deliveries, enquiries, order handling and invoices so we can save time and do more with what we have."

The wide-format company supplies banners, billboards and signs to trade fairs and events across Sweden, Norway and Denmark on a diverse set of substrates. Helke said strict time limits on jobs meant that the 30-strong company needed a solution to make quicker decisions on jobs and orders.

He added: "The software is user- friendly so our staff don’t need much training to access it. It is configured to our firm so it only asks for relevant information."

Steve Richardson, Optimus sales director, said he was pleased Storbildsbolaget chose Optimus dash as its needs were similar to those of existing customers.

He said: "People still see MIS as something that’s associated with litho, but it’s not. In the past two years we have become confident that we can offer solutions for digital printers."

Helke believes that the system will bring a return on investment for the company within 18 months. He said: "We can save on manual labour and at least ten per cent on stock as we have more control, and we can increase uptime on our machines."