Pureprint Group produced a postcard wallet containing 16 postcards and a collector’s box with 50 postcards, to be sold at the V&A shop, to complement the popular David Bowie Is exhibition, running at the Kensington venue until 11 August.

The show is a retrospective of his career and contains many previously private items from Bowie’s archive.

The Pureprint team, which has been making products for the V&A for some years, was tasked with creating something different and special that reflected the musician’s personality.

The 16 postcards, called David Bowie Is Introducing Himself were printed on 350gsm Trucard one-sided board on a six-colour Heidelberg XL 105.

Sales and marketing manager Derek Floyde said "packaging guru" Martin Still created several concepts for the wallet with the clients opting for a square format CD-style wallet with the iconic Ziggy Stardust image on the front.

Floyde said that for the David Bowie Is Leaving Hundreds Of Clues collector's box "the client wanted to do a reveal" and so the company chose a sliding drawer and sleeve design which opens to show a treasure trove of 50 A6 postcards.

The cards, printed on Naturalis Absolute White Matt and also on the Heidelberg, feature some never-before seen images from Bowie’s private collection.

The inside of the box is printed in a monochrome pattern based on one of Bowie’s stage outfits while the outside is a RPET transparent sleeve with "IS" frosted onto the front.

Floyde added: "A great deal of work went into these projects from both sides and the client was thrilled with the results."

So far the souvenirs have been good sellers. The V&A originally ordered 3,000 sets of the postcard wallet and 5,000 boxes and has since ordered 6,000 and 4,000 reprints respectively.