Martine Casteels, director of marketing communications, said the aim of the rebrand was to respond to the digital market of today. The company said it felt this new situation demanded a new tagline: ‘Leading brands for graphic solutions’.

"With this rebrand, and in launching it at Fespa, we hope to showcase the vast array of product options that are available to the signmaking and advertising markets," she added.

The 30-year-old signmaking and graphic arts kit supplier sells products from brands including Epson, Mimaki, 3M and Mactac, as well as its own-brand ImageProof products.