The suppliers' new brochure details how its range of textile materials and display systems can leverage a company's product offering to broaden its sales remit.

According to Spandex country business manager Phil McMullin, printers who have already invested in inkjet technology "can start reaping the benefits of textile printing today".

He added: "Textile prints can add a new dimension to customer projects without too much additional expense or hassle.

"By simply selecting an appropriate textile material, display system and specialist finishing accessories, printers can extend their in-house, all-round service capability and offer stylish, complete soft signage solutions."

Spandex claims that its product offering can help turn display graphics into applications such as flags or banners as well as textile billboards and posters.

"By providing a full service, printers can widen their relationships with customers while accelerating time to market and benefiting from higher margins," added McMullin.