Healthy, which has been published by River for Holland & Barrett since 1999 and is sold exclusively in the health retailer's 720 stores across the UK and Ireland, had an average audited circulation of 119,343 per issue over the eight issues published from Jan-Dec 2013.

This is set to increase from the start of the new year when the Jan/Feb issue of the magazine will be rolled out to supermarkets, WH Smith and 5,000 independent newsagents nationwide, in addition to Holland & Barrett stores.

A spokesman for River Group said that the print run for the title, which is printed by Wyndeham Press Group with repro by London-based pre-media firm Zebra, was being increased by over 30% as a result of the move.

Lysa Hardy, chief marketing officer at Holland & Barrett's parent company NBTY Europe, said: "We are really proud and excited about Healthy finally going on sale on newsstands nationwide, a magazine we originally launched in Holland & Barrett stores more than 15 years ago.

"We are confident the new distribution will help thousands more readers lead a healthier way of life."

Average pagination for the 280x210mm title is 152pp for the text section, which is printed on UPM Ultra, plus 4pp cover printed on Finesse.

The newsstand launch coincides with the launch of a new website.