The Land Rover Experience, however, was quite an experience. New vehicle owners were targeted with an invite to a complimentary stomach-churning off-road experience at one of seven Land Rover Experience Centres in the UK. The customer offer had an inset USB pre-loaded with a Land Rover ?lm, a map and an invitation. Once a booking was made the customer received a mailing with core personalised details: times, maps and what to wear. The Real Digital team revved up its digital printing presses for duplex personalisation, while the judges sat back and enjoyed the ride: "Great quality targeted direct marketing that over-delivered on the client’s brief and provided a tangible return on investment."
www.real-digital.co.uk 020 8603 7000
COMMENDED
Eclipse 4dm
www.eclipse4dm.com 01536 416426
Last October, Eclipse Colour took over 4DM Group. As one of Britain’s largest commercial print and direct mail providers it had much to prove, and did so with campaigns including welcome packs for subscribers to The Times. Duplex lasered letters, voucher books and thermally printed personalised cards were hailed by judges as "excellent, with real attention to detail".
FINALISTS
- Eclipse 4dm
- The Lettershop Group
- Real Digital International
Sponsored by printweekjobs
