The partnership will allow Printed.com users to get money off flights with seven airlines, including Air Malta, American Airlines, Aurigny, British Airways, Flybe, Iberia and Monarch.

Printed.com founder and executive director of Tangent Communications Nicholas Green said the partnership was "great news for our customers", adding that it was "one of the most exciting things we've ever done".

"Avios is a great brand - just look at the company we're in - and this partnership means our customers are going to be able to use the reward points they collect from buying their business cards, letterheads, leaflets, flyers and so on to get air miles," said Green.

"Up until yesterday our reward scheme members could convert their points into things from iPhones to spa days, and now they'll be able to get tickets to fly to Paris or anywhere just by doing their printing at Printed.com."

Avios was created following the 2010 merger of Airmiles' owner British Airways and Iberia. Other British Airways Executive Club partners include Tesco, Shell and American Express.

Green said that the Printed.com Reward Programme had been "a huge success" since its launch last summer. "In the average week we might have around 1,200 customers shopping with Printed.com who are signed up to our reward programme and anywhere up to 400 odd customers redeeming."

Andrea Burchett, director, partnerships, marketing & insight at Avios, said: "This new partnership with Printed.com gives British Airways Executive Club members a great way of collecting Avios through their print spend to use to book exciting travel rewards."

Printed.com's reward programme gives members between four and 10 points per £1 spent depending on amount spent and frequency of order, and also offers bonus points for things like submitting reviews, posting ideas and referring friends.