Drupacube is aimed towards buyers and focuses on the market-driven applications for printed products.
The event organisers have aimed to show heads of marketing and publishing directors, production managers and creative directors the potential of print for marketing.
Drupa project director Manuel Mataré said that while many exhibitors cater to this target group, "at a technology fair of Drupa's kind, this type of information is often in danger of being drowned out".
"The Drupacube acts as a portal for print buyers by serving up concise infotainment on all things print communications and guiding them to exhibitors' stands," he added.
The programme will dedicate separate days to newspapers and magazines, others to direct marketing, while areas such as brand protection and green printing are also being proposed.
Mataré said "we plan to engage people in the topics they have to deal with every day".
The 14th Drupa exhibition takes place from 29 May to 11 June 2008 in Düsseldorf, Germany.
See Printing World and PrintBuyer editor Alison Carter's blog on the Drupacube this Friday. Go to printweek.com community for more.
Print buying in the limelight at Drupa
Print buyers will be firmly in the spotlight as part of a tailored programme being held at next year's Drupa exhibition.
