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Post Script: States firm steps up its game with iPhone app

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Printers, often unfairly, get a bad rap when it comes to embracing the future of technology. However, it would be hard to level that accusation at US-based print supplies business PrintCountry.com.

The intuitive company has capitalised on the popularity of Apple’s App Store for its iPhone and iPod devices by creating a game that challenges you to fulfil customer orders by matching the correct printer to the corresponding ink and paper.

The reward for progress in the game? Discounts on products such as ink and toner, available, of course, on its website.

Mylan Le, customer service manager at PrintCountry.com, says: "We think good players should be rewarded for their time and skill. It’s possible to get up to $20 in store discounts using points earned in the game."

So point your browser here and see the results of true web-to-print.

Do you have a bright idea? Email tim.sheahan@haymarket.com
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