The Venice, Italy-based business has also invested in an HP SmartStream ultra print server to power its digital battery as well as two eight-colour Komori presses complementing its increased digital firepower.

The company, which caters for 65,000 customers, currently completes around 2,500 jobs each day and has enjoyed year-on-year growth.

According to Matteo Rigamonti, chief executive of Pixartprinting, the latest investments will help the company cater for growing customer demand.

He said: "Our customers don't care what technology is used to fulfill individual orders. Customer satisfaction is based on the quality of the result; respect for delivery times; and, of course, competitive prices.

"Considering that the quality of offset and digital prints are pretty much the same, there are no longer problems with uniformity of production."

The company produces a range of jobs including magazines, catalogues, postcards, stickers, labels and brochures. In addition, the company offers high resolution reproductions, posters, billboards, banners, displays and packaging.

Pixart's latest investments come on the back of the formation of its partnership with East London-based Precision Printing last year.