Mailcom placed entire company in administration to close DM business

Mailcom, the customer communications business that closed its direct mail Tyne and Wear business earlier this month, placed the entire company into administration before it was bought back in a pre-pack sale for 1m, it has emerged.

According to the creditors report obtained by PrintWeek, Theodoulos Papanicola of Bond Partners was appointed administrator of Mailcom PLC on 30 March. The pre-pack sale of the company to Mailcom (UK) took place two days later on 1 April.

Three other offers, two of which were greater than the Mailcom UK bid, were made for the business, all of which were rejected.

The first came from a "respectable organisation" that offered in excess of the £1m paid. The potential suitor required a period of time to trade the business under license to ascertain "the optimum value" it was prepared to pay.

The second offer of £930,000 was refused due to the enforced deadline of 1 April, by which time the £1m offer lodged Mailcom (UK) was "immediately accepted" by the administrator to help "preserve the value of the business and assets".

A subsequent third offer, also greater than that lodged by Mailcom (UK), was refused as adequate proof of funding had not been provided, according to the report.

Mailcom PLC left £1m worth of debt behind, taking the total amount of debt the entity has dumped in the last 10 months to £4.5m. On 19 June 2009 Mailcom (North) went into administration, also with Papanicola, leaving £3.5m owed to unsecured creditors. It was sold to Mailcom PLC for £85,000.

The administrator cited a lack of funding and a possible depreciation of the company's assets as the primary reasons for selling Mailcom PLC in a pre-pack.

"It was considered that the company's business would diminish significantly if a pre packaged sale did not take place as the company's reputation would have been damaged and customers lost," it added.

Mailcom cited a major drop in the annual direct mail volumes from 80m to 45m processed at its northern facility, coupled with "volatile" pricing, for the need to "restructure".