Magic’s facility is fully equipped with pre-press which includes a Kodak platesetter that provide plates for a battery of multicolour presses and ruling machines; along with notebook manufacturing machines from ECH Will and Line O Matic.
Batra said: "India and China are two of the biggest manufacturers of stationery but quality is a major concern. We have an equal ratio for book printing and stationery manufacture."
He added: "We export 40% of our total production and the remaining 60% is for domestic consumption. Exports is a competitive business, nowadays because international market means international standards."
Magic’s annual growth is 15% to 20%. Batra added: "We work for private sector and produce around 20,000 perfect bound books per day. Diaries and educational books are seasonal. That’s why we’ve to keep re-inventing ourselves and create newer products."
Magic was formed in 1991. Earlier the company was called Surya Print Process and based in Kirti Nagar, Delhi.
Magic International in Greater Noida adds life to paper with a book factory
Magic International, the stationery and book printing firm in Greater Noida has expanded to it new facility in a three-storey unit housed in a one lakh sq/ft area. Ashish Batra, who is a director, is the third generation printer in the family, and oversees the unit along with his father, Rajeev Batra.
